The Standard Edition includes Resize, Digimarc Watermark, Caption, Crop, Rotate, Sharpen, E-Mail and Scanner & Digital camera interface and a Batch Wizard for compressing multiple images.
Image Optimizer includes and builds on the technology introduced with JPEG Optimizer. You have complete control over GIFs and PNGs, by optimizing with regions.

There are two main modes of operation, 'Work with whole image' and 'Work with regions' .
Many users will find that they get good results using 'Work with whole image' mode as this will enable them to produce compact images quickly and easily. Advanced users will want to use the 'Work with regions' mode so they can fine-tune the optimization process to achieve even smaller file sizes.
A third mode, Batch Wizard allows you to optimize multiple files.
Image Optimizer gives the user complete interactive control of the entire optimization process, from changing compression settings to the ability to apply these to some areas of the image more than others.
With Digimarc watermarking you can watermark and track your Web Images. Image Optimizer will invisibly embed hidden copyright information and a link to your website (see below). Image Optimizer gives you complete control over how the watermark is embedded.
Features:

Speed up web pages, reduce server load, cut bandwidth costs and save disk space
JPEG, PNG and GIF compression
MagiCompression of JPEGs
Crop and Resize
Add text and image captions (place text and/or logos on each image)
Digimarc watermarking
Acquire image directly from TWAIN scanner or camera
E-Mail image
Real-time Preview
Regional optimization - compress and dither some areas more than others
Batch mode to compress 100s of Images at a time
Compress images to a maximum byte size (e.g. no more than 50000 bytes)
100% standard file formats, no plug in required
Choice of English, Français or Deutsch

Example:
The example below shows how Image Optimizer's advanced JPEG compression can give you smaller file sizes and better quality images. The "pink" image shows how the MagiCompress algorithm has automatically selected regions to compress at different quality levels. The pinker a region the more it is compressed.

Standard JPEG compression 5482 bytes	With Image Optimizer 3779 bytes	Regional compression used

JPEG artifacts	Reduced artifacts

The rotate tool

Image Optimizer includes powerful crop and rotate tools. Below shows how the rotate tool can be used to quickly and easily correct tilt errors in photos.


	Select the rotate tool. Choose a horizontal or vertical line in the image (in this case the roof line) and drag a line with the mouse along it.	Image Optimizer rotates the image to make the line vertical and automatically crops the image so that the edges are clean.

Image Optimizer Professional Edition

Image Optimizer Professional includes powerful Image enhancement routines to help you prepare enhanced and optimized images ready for the web.
Features:

All the tools and facilities of the Standard Edition
Enhance image: Levels, equalization, brightness and contrast
Color correction
Clean image: de-noise and spot/dead pixel removal
Focus image: sharpen and blur
Batch text and image caption
Batch Digimarc watermark
Batch Resize and thumbnail
Batch Enhance, Crop
Batch compress a folder (up to 1000 images)

Examples:
Image Optimizer Professional enables you to enhance and optimize images very quickly and easily. Often the Auto button

will automatically correct faults with an image. Here are some examples of the enhancements that can be achieved:

	Before	After
Enhance / Levels
Color correction
Clean / De-Noise

Captions - adding text or images

Image Optimizer 3.50 and above includes the ability to place another picture on the images and to add text to the image e.g:

In the above image, an xat.com logo has been placed over most of the image as a very transparent watermark and the file name has been added to the top right hand corner. Note that in this case an alpha channel is used to make parts of the logo fully transparent.

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